banner_left1franchise
banner 3 home
banner 4

Register for Premier Events
Events scheduled in the next 90 days:
Aug. 18 - 2014 August Discovery Day/Williamsburg
Aug. 19 - 2014 August Financial Workshop/Williamsburg
Aug. 23 - 2014 Premier Dealer Retreat/Las Vegas
Sep. 16 - 2014 September Discovery Day/Williamsburg
Sep. 17 - 2014 September Financial Workshop/Williamsburg
Oct. 11 - 2014 Premier Executive Retreat/Corolla


Premier Rental-Purchase is registered with the SBA on the Franchise Registry
The Premier Companies was named the 5th fastest growing franchise in the United States by Franchise Times magazine.




Soto Opens Premier Store in San Antonio to Make Growth and Success His Own
Soto.jpg
 
"It was exciting to have a location where I could offer services and products to customers and interact with them on a daily basis - more than I was able to do in my old position," he said. "I've enjoyed it." Finding his niche in this industry has compelled him to go further to start his own business, something he's talked about for years with others who have made this leap. He's finally taking his turn and has opened his new Premier Rental-Purchase franchise in San Antonio.

Roy gives RAC credit for a great start in RTO and the opportunity to develop new skills and an understanding of operations. During his 18 years with them, he held a variety of positions all of which have prepared him to branch out on his own as an entrepreneur.

Roy began working in San Antonio for Thorn International Rentals - then the London-based owner of RAC. Within three months of employment, he had tapped his managerial skills developed at Mead Johnson and opened a store for Thorn. "We were just beginning a new brand. RAC wanted to introduce Thorn International Rentals in the U.S. to offer customers a different option," he said. "We wanted to own the competition and were looking to saturate the market with our presence."

From the very beginning with that first store, Roy demonstrated success. With sales savvy and strong people skills, he took the store to the top. He achieved national sales awards for meeting and exceeding expectations and moved up the corporate ladder, enjoying the company's growth mode and becoming a multi-unit manager for them. He opened numerous stores in the Southwest region during his RAC days.

"I was part of their growth," he says, recounting how RAC not only opened stores but also acquired Remco, which later absorbed Thorn International rental stores.

Roy accepted an offer to manage for RAC under the Remco brand in Buffalo, NY. Far from his native Texas, he moved his family there, and for the next three years had an amazing experience. "It's an incredible place," he says fondly. "We had the time of our lives up there." But when the opportunity arose to come back to San Antonio and be closer to family, it made sense.

For the next several years Roy managed multi-units across a large geographic territory in Texas that included Texas/Mexican border locations. As he developed his expertise as an operator, he also enjoyed training and developing people. "Many individuals were trained in my stores," he says with a smile, again coming back to his love for working with people. "That's the feel good stuff."

Roy stayed with RAC until last fall when he decided it was time to get started on a plan of business ownership he'd made with two colleagues. Trini Rubio and Brian Clussman had at different times worked for Roy. Trini operated a store, and Brian was the assistant manager at Roy's very first store. "We go way back," says Roy. "We had talked about starting our own businesses over the years. We discussed how we kept opening up stores for RAC and making them profitable as well as training everyone around us. We started to wonder why we didn't do it for ourselves!" So they decided they would.

Trini was the first to put that plan into play. He opened a Premier store in San Antonio in November 2005. Brian followed the same month in 2006, partnering with Trini in a second San Antonio location. And now Roy has followed. With designs to build their businesses through opening more stores, they are also exploring ways to capitalize on the RTO market through offering cash services. Brian is testing those waters at his store by offering Premier U-Getcha Cash Services.

Before any of them opened, however, they researched available options to help them get into business quickly and found Premier Rental-Purchase to be the best choice. "We could have achieved this without Premier, but they made it easier. We are operators. For us, the administrative support aspect of this business had always been left up to someone else. We find it helpful to leave some of it up to Premier now - like payroll, human resources, national associations and some relationships with vendors. Premier is set up to do that and make it less stressful, reducing distractions from operations. Because they provide these services, we can focus on the things we do best, and the likelihood of our success is greater. Premier has provided us with an easier entry into the entrepreneurial experience and supportive programs to help us grow."

Roy also points to Premier's flexibility. Dealers can take or leave the services Premier offers according to the company philosophy that each dealer owns and runs his business the way that works for him or her. Premier stands ready to offer what is most helpful, including access to its other companies. There are four beside rental-purchase that include cash services, home furnishings, wheel rentals and auto leasing, should a dealer choose to offer them.

As someone who is all about customer service, Roy feels he can provide even better options and assistance as a Premier franchisee. He's watched Trini and Brian and other Premier dealers do it, and now he's ready. Team members who care, competitive pricing, quality products and superior service are what he's hanging his hat on.
Related Articles :
No related articles
 
 
 
Home | About | Press | Franchise | Contact | Privacy
Premier Email Access
 
Other franchise opportunities from Premier Companies
Premier Rental Purchase | Premier Home Furnishings
Premier WheelWorkz | U Getcha Cash | Premier Auto by Rent
Website Disclaimer
The Premier Companies, 5248 Olde Towne Rd., Suite 11, Williamsburg, VA 23188, 800-277-3643, #F5558 The information contained on this website is for general informational purposes and is not intended as an offer to sell, or a solicitation of an offer to buy, a franchise. Certain states regulate the offer and sale of franchises. Our registrations for certain of The Premier Companies have not yet cleared in all of these states. When you contact us, we will determine if you are covered by one of these laws. If you are, and we are not yet registered under that state's law, we can determine how quickly we can offer a particular franchise to you. California: These franchises have been registered under the franchise investment law of the state of California. Such registration does not constitute approval, recommendation or endorsement by the commissioner of corporations nor a finding by the commissioner that the information provided herein is true, complete and not misleading. New York: This advertisement is not an offering. An offering can only be made by a franchise disclosure document filed with the Department of Law of the state of New York. Such filing does not constitute approval by the Department of Law of the state of New York.
Copyright Premier Companies 2014
verticle yellow bar

Click here to see video interviews with Premier franchisees and company execs.

Tampa Premier Home Purnishings Celebrates 1st Anniversary
What motivates a successful dealer to continually strive to be better and better? Life!
...more

 
Premier Rental-Purchase Takes Top Spot for New Store Growth and Service
...more

 
Roy Soto Named 2012 APRO Rental Dealer of the Year
Roy Soto, co-owner of five Premier Rental Purchase stores in San Antonio, Texas, was named APRO’s 2012 Rental Dealer of The Year.
...more

 
Congratulations to Sandi and Mike Frye on her first store opening in Altoona, PA
"Do what you say, when you say you're going to do it." Sandi Frye has developed this as her motto after 13 years in the RTO industry. It is one reason she will soon open her own Premier Rental-Purchase, Inc store in Altoona, Pennsylvania.
...more

 
Roy Soto Named 2012 APRO Rental Dealer of the Year
Roy Soto, co-owner of five Premier Rental Purchase stores in San Antonio, Texas, was named APRO’s 2012 Rental Dealer of The Year.
...more

 
Premier Dealer Opens Second New York Store
Rick Vadnais opened his second Premier Rental-Purchase store in Central Square, New York this spring after two and a half years of big success with Premier in Syracuse. Growth has gone according to plan for this 21-year industry veteran. But it was time to make some changes. He's brought on a partner, Dean Carusone, and he's opened a second store because, according to Vadnais, "I wasn't going to be satisfied with just one!"
...more

 
Kinnear Celebrates Two Stores in Six Years
Scott Kinnear, owner of two Premier Rental-Purchase locations in Dayton Ohio, is celebrating the third anniversary of his second store.
...more